> WHY BEYOND COASTAL

> MORE INFORMATION ON SUN SAFETY

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SUN SCREEN PROTECTION FACTS

• Sunscreens have "active" ingredients that either absorb or reflect UVA and UVB rays from the sun.
• "Broad Spectrum" sunscreen indicates BOTH UVA & UVB protection.
• There are only 3 FDA approved active ingredients that protect you from UVA I rays: Avobenzone (Parsol 1789), Titanium Dioxide (Ti), and Zinc Oxide (Zn). Yes, we use them all in Beyond Coastal Sun Care.
• The SPF rating system is over 40 years old and ONLY MEASURES protection from UVB rays, the rays that cause sunburns.

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SPF RATING SYSTEM

SPF stands for Sun Protection Factor, is a 40+ year old designation that ONLY measures the UVB protection, the rays that BURN your skin. The SPF rating is calculated by comparing the amount of time needed to produce a sunburn on protected skin to the amount of time needed to cause a sunburn on unprotected skin.

For example, a fair-skinned person who would normally turn red after 10 minutes in the sun. Ten minutes is their "initial burning time." If that person uses a sunscreen with SPF 15, it multiplies the initial burning time by 15, so it takes 150 minutes, or 2 and half hours, for that person's skin to turn red. If that same person uses a SPF 30 sunscreen, it multiplies the initial burning time by 30, so it takes 300 minutes, or 5 hours for that person's skin to turn red.

Remember, if you go swimming, perspire heavily, towel off briskly, or similar, you can lose some or all of your protection, so remember to RE-APPLY Sunscreen often while enjoying the outdoors. A single application in the morning is great, but not the complete answer to full sun protection. There is no such thing as an "all-day protection" sunscreen. They all need to be reapplied throughout the day, more if you are involved in various activities.

In practice, the protection from a particular sunscreen depends on factors such as:

• The skin type of the user
• The amount applied and frequency of re-application
• Activities in which one engages
  (for example, swimming leads to a loss of sunscreen from the skin)
• Amount of sunscreen the skin has absorbed

The SPF is an imperfect measure of skin damage because invisible damage and skin aging is also caused by the common UVA, but which does not cause skin reddening or pain, and for which the SPF rating is worthless. Most conventional sunscreens do not block UVA as effectively as it does UVB, and an SPF rating of 30+ may translate to significantly lower levels of UVA protection according to a 2003 study. According to a 2004 study, UVA also causes DNA damage to cells deep within the skin, increasing the risk of malignant melanomas. The best UVA protection is provided by products that contain Zinc Oxide, Titanium Dioxide, and Avobenzone. That's why we use all 3 with Beyond Coastal sun care.

Owing to consumer confusion over the real degree and duration of protection offered, labeling restrictions are in force in several countries. Unfortunately, the USA does not have mandatory, comprehensive sunscreen standards, even though a draft rule has been under development since 1978! In the 2007 draft rule, the FDA proposed to institute the labeling of SPF 50+ for sunscreens offering more protection. This and other measures were proposed to limit unrealistic claims about the level of protection offered (such as "all day protection"), . In the EU sunscreens are limited to SPF 50+, and Australia's upper limit is 30.

As you can easily see from the SPF Chart, SPF 30 covers 97% of UVB rays, and going up to a SPF 50 only gives you 2% more coverage, and that is ONLY if it is applied properly, and re-applied often enough, and again only for UVB rays. Your best defense again sun damage is to stay out of the sun! The other is to use a SPF 15 or 30 that has "Broad Spectrum UVB & UVA Coverage" and ensure that you re-apply often as needed, while continuing to use basic and common sense Sun Safety Measures.

Click here to order Beyond Coastal Sun Care today.

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UVA AND UVB INFORMATION

The Sun radiates UVA and UVB rays (and harmless UVC rays) to the earth and when these rays reach the skin, they cause skin damage.

More than 90% of all skin cancers are caused by sun exposure! UV Rays, a known carcinogen, is made up of 3 types of Radiation - UVA, UVB, and UVC. Only UVA and UVB have been linked to skin cancer and can weaken the immune system. UVC rays are typically blocked by the ozone layer and are generally of no concern to humans except at very high altitudes.

• UVA rays are longer rays (320-400nM) which are not absorbed by the ozone layer. They penetrate deep into the skin and causes premature aging of the skin. Beware of tanning beds, because they can use UVA rays. UVA rays are divided into UVA I and UVA II, and both cause aging. UVA rays damage the connective collagen fibers in the middle skin layer causing wrinkles, sagging, and leathery skin. Think: UVA = AGING

• UVB rays are short rays (290-320nM) that are partially absorbed by the ozone layer. They mostly affect the surface of the skin and are the primary cause of sunburn. UVB rays can cause discoloration or pigmentation of the skin, what we call age spots. Remember, your risk of skin cancer DOUBLES if you have had five or more severe sunburns.
  Think: UVB = BURNING rays

• UBA rays are longer rays (320-400nM) that penetrate the middle skin layer and cause skin AGING.
  Think: UVA = AGING rays.

• UVC rays are generally blocked by the Ozone layer and are typically of no concern to humans except at very high altitudes.

• Remember, both UVA and UVB are carcinogenic (cancer causing). You always want protection from BOTH UVA & UVB

Your skin is the largest organ in your body, and you'll want to protect it with the best sunscreen for the ultimate protection. Beyond Coastal Sunscreens protect you from both UVA (I and II) and UVB rays ensuring "Broad Spectrum Protection" with two distinct formulas to fit your personal choice and activity level. Our SPF 15 & 30 Active formula goes on fast and easy and uses FDA approved UVA & UVB absorbing active ingredients. Use the SPF 15 Sunscreen as part of your daily morning routine, then use additionally either our SPF 30 Sunscreen or our Mineral formula if you head outdoors to enjoy your activities. Our Mineral Based Sunscreen is an All Natural formula that uses FDA approved UVA & UVB reflecting active ingredients for those who want an all natural product on their skin. We want to Protect - Nourish - Repair - Hydrate your beautiful skin and help you keep it that way.

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Click Here to see our line of the Best Outdoor Sunscreen Protection.